Privacy Policy

Last updated: November 12, 2025

1. Introduction

Welcome to PlantMetrica ("we", "our", or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our tropical fruit collection management platform.

2. Information We Collect

2.1 Personal Information

  • Account registration information (name, email address)
  • Profile information (location, plant collection details)
  • Communication preferences
  • Support correspondence

2.2 Collection Data

  • Plant photos and descriptions you upload
  • Collection management data (species, locations, health status)
  • Sensor readings from connected IoT devices
  • Marketplace activity and transaction history
  • Forum participation and community interactions

2.3 Technical Information

  • Device information (browser type, operating system)
  • Usage data (pages visited, time spent, feature usage)
  • IP address and approximate location
  • Cookies and similar tracking technologies

3. How We Use Your Information

  • Provide and maintain our services
  • Process your plant collection data and sensor readings
  • Facilitate marketplace transactions
  • Enable community forum participation
  • Send important service updates and notifications
  • Improve our platform and user experience
  • Provide customer support
  • Comply with legal obligations

4. Information Sharing and Disclosure

4.1 We Do Not Sell Your Data

We never sell, rent, or trade your personal information to third parties for marketing purposes.

4.2 Limited Sharing

We may share information in these specific circumstances:

  • Service Providers: Trusted partners who help us operate our platform (hosting, analytics, payment processing)
  • Marketplace Transactions: Limited information when you buy/sell plants (with your consent)
  • Legal Requirements: When required by law or to protect our rights and safety
  • Business Transfers: In connection with mergers, acquisitions, or asset sales

5. Data Security

We implement industry-standard security measures including:

  • Encryption of data in transit and at rest
  • Regular security audits and monitoring
  • Access controls and authentication
  • Secure cloud infrastructure with plantmetrica.com
  • Regular data backups and disaster recovery

6. Your Rights and Choices

  • Access: View and download your data
  • Correction: Update incorrect information
  • Deletion: Request account and data deletion
  • Portability: Export your data in machine-readable format
  • Opt-out: Unsubscribe from marketing communications
  • Privacy Settings: Control data sharing preferences

7. Cookies and Tracking

We use essential cookies for platform functionality and optional analytics cookies (only with your consent) to understand how you use our service. You can manage cookie preferences through our cookie consent banner.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data during international transfers.

9. Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

10. GDPR Compliance (EU Users)

For users in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or prominent notice on our platform.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

For the most up-to-date contact information, please visit our homepage.